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    360° virtual test drives and social videos for a high performance and luxury car dealership.

The project

Pescara International, a recently rebranded high end automotive dealer came to The 360 Makers with a brief to produce a series of films to help actively promote their business on Social Media and within the Dealership.

A number of films were conceptualised and produced including a stunning 360° test drive fully geared up for VR headset use.

The inaugural 360° test drive was in the fabulous McLaren 650s Spider, a £200,000 super car which was filmed at Chobham test track. The film used a clever combination of After Effects animations, titling, 360° video, music and a unique 360 photo gallery to allow the user to fully experience this amazing vehicle.

A number of teaser films were produced to help promote the 360° test drive as well as short brand launch film for Social Media.

Pescara and The 360 Makers are currently producing a series of 360° test drives which are due to launch on their YouTube Channel in the coming months.

Social traction: 5.7k reach. 2.6k views

Watch the teaser