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  • FACEBOOK INC.

    Creating (probably) the world's first pop star 360° selfie for an internet giant.

The project

We were approached by the world's largest social media internet giant Facebook to produce a 360 selfie with Facebook VP EMEA Nicola Mendolsohn. The selfie was part of a audience based interview with pop royalty Gary Barlow for a live stream at AdWeek 2017.

The simple premise of the project was to capture a 360 selfie with Nicola, Gary and the audience during the live session. Working closely with Facebook and Gary's PR team we published the capture to their timelines allowing Gary and Nicola to help promote the talk, which touched on music, technology and Gary's career. 

Our custom made 360 Selfie Stick produced a perfect picture that received a huge amount of traction on social media and was captured live during the session with an online audience of 220,000.

Social traction: 1.2k likes, 60 comments, 39 shares.

WATCH in 360°
NB: 360° content is best viewed in the YouTube mobile App with or without a VR headset. Desktop users should use Explorer or Google Chrome (Safari does not support 360)